Gelato Festival 2020

The most prestigious gelato competition in the world made virtual in response to COVID-19

This collaboration was a match made in 2020 in that LSX and Gelato Festival were challenged to take a massively popular global event and make it virtual. While the Gelato Festival had brand recognition and an audience, together we needed to build a new infrastructure to make the experience national and safe while supporting customers, chefs, and jurors. Ultimately, we launched the festival with digital marketing, full content support, behind the scenes logistics, and strategic partnerships for press coverage.

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